Grant Shellen

"CDs may end up being little books. We’ve talked about this at work, where you might spend the time to do a cool package, it just doesn’t have a disc in it. And instead of a disc, you’ve got a little piece of paper that says ‘go here for your download.’ So you’re getting everything about it except for that plastic disc. I would love to see that…That could be a magazine, it could be a shirt, it could be a sticker on a banana, it could be anything, really, that has that download."

— Indie Sup Pop Considers Radical New Sales Model: Pay For The Toy And We’ll Give You The Music Free - hypebot